PRESS RELEASE
New Delhi, October 17 2013: Building on the promise of ‘nothing
like anything’ experience, India’s leading mobile phone company,
Micromax has signed one of the biggest names in the entertainment
industry, the Hollywood superstar, Hugh Jackman as its
brand ambassador. In a first of its kind association for the brand, the
celebrated actor will be seen endorsing the Canvas series of
smartphones for Micromax. The association would start with the new
Micromax smartphone – Canvas Turbo, to be launched soon
in the Indian market.
Talking about the association with Micromax, Hugh Jackman said, “I
am extremely thrilled and honored to be part of the Micromax family. I
am a huge lover of India as it is one of the most exciting countries in
the world and we also share our love for
cricket. Phones are genuinely time saving devices that can help you
live a better life while juggling around with different situations. The
new Canvas phone from Micromax is a leap in innovation with great sense
of fun and amazing features that helps me balance
my work with all the different roles that I play in my everyday life.”
Speaking on the association, Mr. Shubhodip Pal, Chief Marketing Officer, Micromax said,
“We are very excited to welcome Hugh Jackman in the Micromax family as
he truly embodies the aspirational, reinventing and fearless persona of
the brand Micromax. As
we look to expand our footprint across the globe in various
international markets, the association with the Hugh Jackman is an ideal
partnership for us to connect with audiences as he is the leading name
in the entertainment industry in the world.
He further added, “At Micromax, we have always believed in
offering products and services that empower our consumers with the
latest technologies and innovations. This is a strategic partnership and
we look forward to a creating a strong 360 degrees
campaign with Canvas Turbo to bring alive this new experience for our
audiences across print, TV and online platforms.”
Reinventing the story of empowerment, Micromax has always urged
consumers to explore new boundaries. The brand enjoys high salience in
the Indian market through an engaging platform of experiencing
technology like never before. With the launch of Canvas Turbo,
Micromax is all set to revolutionize the smartphone experience for the
users reinforcing its promise of democratizing technologies for the
masses.
