PRESS RELEASE
If daily soaps and saas-bahu sagas are not your thing and you have been yearning to witness something mesmerizing, then Art and Artistes, the pioneering music and entertainment programming company has something just for you. The company has geared up for a Triple Treat this weekend, with back to back events on October 24th, 25th and 26th 2013.
‘Golden Voice Golden Years’ at the felicitation of Pandit Jasraj receiving the Pt Bhimsen Joshi Award from the Govt. of Maharashtra, Bhajan Karaoke Album Launch in association with INT – Aditya Birla Group and Saregama, and Indian Music Academy (IMA) – Marathi Music Awards to be telecast on Star Pravah, the leading Marathi GEC.
‘Golden Voice Golden Years’ conceived by Durga Jasraj, is a unique Concept - the first ever self narrated Musical Journey of a living Legend in the world. It will leave the audiences with a lifelong impression with its audio-visual and live interaction elements, woven together seamlessly. A truly honest narration by one of India’s National treasures – Pandit Jasraj, is inspirational and motivating simply presented through carefully selected anecdotes and learnings.
Venue: Shanmukhananda Hall, Sion, Mumbai
Thursday, the 24th of October, 2013
Music lovers, especially those of the Spiritual music genre will be enthralled with the second offering from Art And Artistes – the first ever Bhajan Karaoke album – ‘Divya Jyoti’, conceived by Smt. Rajashree Birla and produced by Art And Artistes.
The Album offers a variety of Bhajans, Mantras and Shlokas, presented in an interactive form, using the contemporary entertainment form of Karaoke. A grand Bhajan Karaoke Competition amongst selected contestants will see them competing for cash prizes, and the opportunity of being judged by the Bhajan Samrat, Anup Jalota. Chief Guest, Sonu Nigam will also be present to witness this momentous occassion and launch the Album. With a stupendous response across 6 cities to this during the recently concluded Ganesh Chathurti, Durga Puja and Navratri festivals, the innovative idea of Smt Birla has indeed been effectively translated into reality. Divya Jyoti is a set of 4 DVDs priced at Rs.400/- and comprises 50 tracks, with music rendered by many artistes.
Venue: Sophia College Auditorium, Breach Candy, Mumbai
Friday, the 25th of October, 2013
Hold on to your seats for Art And Artistes’ final offering this weekend in partnership with GSEAMS – the Indian Music Academy (IMA) - Marathi Music Awards. The most credible Music Industry body, IMA (which is a CSR initiative of Art And Artistes), is going regional for the first time with these Awards for Marathi Music, to celebrate and recognize deserving talent. The richness of Marathi Music deserves special recognition and this endeavors to bring attention to the variety of Marathi Music talent. It will be broadcast on Star Pravah, the leading Marathi GEC.
Durga Jasraj, Founder and Director, Art And Artistes said, “Handling these kinds of diverse projects over three days across various mediums like Live, Television, Digital, DVD, etc. is a unique challenge. It is a matter of pride for us to be reaching out to diverse audiences united by a common characteristic of being music lovers. Our programming is in line with our promise of keeping our cultural heritage alive along with entertainment with an assortment of shows, handpicked to ensure relevance and meeting the predilection of viewers and esteemed partners.”
Venue: Ravindra Natya Mandir, Prabhadevi, Mumbai
Saturday, the 26th of October, 2013
About Art And Artistes (I) Pvt. Ltd.
Durga Jasraj founded Art And Artistes’ in 1999. Since the last 5 years, along with Neeraj Jaitly, the company has expanded its operational scope. It uses contemporary entertainment formats across diverse Mediums to produce world class IP. Notable IPs created by the company include - , and others.
Over 300 Concerts across 30 countries, more than 70 CD/DVDs, 30 Television productions across 165 countries, a million mobile VAS content, In-Flight programming across 15 International Airlines, FM Radio programming, and a vibrant Social Media platform on Facebook and YouTube growing exponentially – all combined reached more than 500 million audiences... and growing…
