Drink n Drive with Isabella Spagnolo

Isabella Spagnolo the Italian Non-Alcoholic Fashion Drink Forays into Asian Market with a Grand Launch conceptualized and organized in Mumbai by Shrinne Entertainment celebrating Red Carpet Moments.  We advocate strongly that with Isabella Spagnolo in our city we shall fearlessly “Drink and Drive” says Chandreyie Sarkar – CEO Shrinne Entertainment

Mumbai 22nd August 2015: Isabella Spagnolo, an Italian Non-Alcoholic Fashion Red Carpet Drink launched its foray into the Asian Market with a Grand Launch Party introducing Anup Bhatia and Isabella Spagnolo (The Armani Supermodel) and executed by Shrrine Entertainment at JW Marriott, Juhu, Mumbai. The event saw the red carpet celebrations for trendsetters in various fields like Fashion Stylist and Make-Up Ojas Rajani, Fashion Designer duo Riddhi Siddhi of Mapxencar’s, Fashion Choreographer Alison Woodham, Car Mini Cooper, Trendsetter Jewellery Gitanjali Jewels, Fitness Suren Joshi I Think Fitness and Health and Wellness Shelly Khera of Slim Sutra. Other celebs who graced the occasion were ,Karan Oberoi, Nazia Hussain and Gwen Athaid. The exclusive red carpet themed fashion preview by riddhi siddi mapxencars was one of the highlights of the special evening . The range of isabella collection was unveiled with grandeur and grace by Isabella and the trendsetters at the fashion Preview.

The collection has been specially designed by Italian fashion Supermodel Isabella Spagnolo for those who love to pop a bottle of bubbly yet a non-alcoholic drink for various personal reasons, including religious, health, medical, age or if they just happen to be driving. So years later drawing on her PhD in Bio Science and Economics, Isabella worked at producing a 100% non-alcoholic fashion drink while following a wine production process that holds a world patent. The drinks are produced from high quality Glera grapes (the same variety that is used for producing Prosecco wines in Italy’s Veneto region) and follow the Prosecco production process.

The process for producing the Isabella range is distinct in that, these are not wines from which the alcohol has been removed, but are produced in a way that the juice of crushed grapes is not allowed to ferment in the first place. With delicate flavours, soft hues, infused with the effervescence of sparkling wines, light and refreshing, the drinks recreate the pleasures of popping a bubbly as they are styled just like sparkling wines, complete with the traditional champagne-styled bottles with natural cork that pop loudly when opened. 

“It was while walking the ramp at fashion shows in the Gulf and also in international fashion capitals as an Armani super model that Isabella observed Muslim guests sipping on soft drinks. She felt it would be really nice it they could enjoy a non-alcoholic sparkling wine”, says Anup Bhatia, National Brand Representative, Isabella No Alcohol Collections, and Promoter, Imported Brands Marketeers India.

“The sole objective of this drink is to give the consumers a taste of wine without the alcoholic effects. This shall make the event look stylized and also equally healthy,’ concludes Isabella Spagnolo who initiates this one-of-its-kind concept. The idea was to bring across the message that now you can Drink and Drive and yet go scott free.

Super star Amitabh Bachchan with Chandreyie Sarkar and Varun Raj at the launch of worldoo.com

The worldoo.com, an internet forum for kids aged between 6 to 12 yrs was recently launched in Mumbai. The teams responsible to execute the launch were Tryangle and Shrinne Entertainment. While precision was the key element driving all aspects of creative and production, the challenge was to make the launch extremely impactful within stringent deadlines. The launch was a blend of a ground event within the banquet area of a plush suburban 5-star venue, along with a team of high-end tech experts filming the launch start to end, making it appear like reality coverage. This was made possible under the sharp supervision of Director Varun Raj - Tryangles  who knew exactly what he wanted from the day he conceptualized the show and selected the Production House to execute the launch on the ground.  Says Ms Chandreyie Sarkar – Director, Shrinne Entertainment . “I was briefed and guided from the first day, by Varun on the do’s and don’ts in order to keep the scale of production high without any compromise in quality. The blend of a film company and an event firm together launched worldoo.com in the presence of Bollywood super star Amitabh Bachchan along with Director Focus Kids Monish Ghatalia (worldoo.com)

"The production quality was impeccable and team Shrinne entertainment was absolutely hands-on with our requirements. We had few critical last minute alterations and changes which were put in order perfectly with absolute finesse. Chandreyie Sarkar was personally present at all times for every production-related communication and as well as execution. We had a great experience working together at this scale and look forward to many more, " said Varun raj - director Tryangle, speaking to AsiaWire.in.

Celebs and Hot Models relax and unwind at the City Week Ender- a Perfect Luxury Mixer in Mumbai

Shrinne Entertainment presented The City Week Ender- A Perfect Luxury Mixer with a perfect blend of art, entertainment, fashion and innovation. The show was produced and conceptualized by Shrinne Entertainment and supported by BMW, MINI.

ART: Artist Rashmi Pitre - Showcased her latest Collection of Abstract Painting; ENTERTAINMENT: Live Band by the gorgeous Vandana Vadehra, Sheldon Pereira and members to play live; INNOVATION: By Chef, Shivraj (KIPOS) with Greek Cuisines, Wine and Beer Mixtures; FASHION: You.

Kick up your feet, drop down a gear or two, and have a relaxing sojourn through this lovingly compiled section of Art, Entertainment, innovation and Fashion. You don't have to fly to Paris or London to see some fine art. Although there are several escapes close to the city, owing to the hectic lives of Mumbaikars, weekend getaways are an indispensable part in order to get the much required refreshment.

Glitz and glamour, gloss and shine “The City Week Ender- A Perfect Luxury Mixer” redefined the opulence of the weekend. Bollywood stars were the biggest attraction at the fiesta conceptualized by Shrinne Entertainment. The evening witnessed a creme-de-la-creme crowd comprising of Vithal Kamat unveiled the painting exhibition of Rashmi Pitre, Ejaz Khan, Vivek Dhawan, Shakir Shaikh, Aziz Zee, Roma Navani, Shewta Khanduri, Pianist Deepak Shah, Bob Bhrambhatt, Parvez Damania, Ruslan Mumtaz, Adi Irani, Shiva, Vandana Vadera, Pallavi Rajdev (Marketing Head, Blendkraft - India) and many others.

It is a well known fact that clicking selfies have become a fad among Bollywood stars. This fact was clearly evident on Sunday evening where post posing for the photographers present; everybody started clicking selfies on their cell phones. So letting your hair down, Shrinne Entertainment presented “The City Week Ender- A Perfect Luxury Mixer” Chandreyie Sarkar of Shrine Entertainment speaking to AsiaWire.in, says, “It’s an attempt to give the Mumbaikars a pleasant weekend with everything what one asks for under one roof. For all those who would like to ditch the typical lounges and clubs; this proofed to be one perfect evening for them with the best of art, fashion, entertainment and innovation all under the same roof”.

ART:

Garnering much applause for her talent, a well known face on television Rashmi Pitre exhibited her latest collection of Abstract Painting in various colors, shapes, brushstrokes, size and scale.  Serene, detailed & majestic is what describes her paintings, she says. Abstract art can be a painting or sculpture (including assemblage) that does not depict a person, place or thing in the natural world -- even in an extremely distorted or exaggerated way.

ENTERTAINMENT:

The evening witnessed a Live Band by the gorgeous Vandana Vadehra, Sheldon Pereira and members to play live. Vandana Vadehra is synonymous with a sensual husky baritone vocals, ranging from a mellow extremely low key to a high pitched falsetto, traversing a plethora of musical range, emotions, modulations’ and situations, packaged in this versatile singer’s and emcee's voice! A live wire stage performer par excellence, she can belt out melodies in English, Hindi and Punjabi, the languages. Bestowed with the mesmerizing voice, Sheldon Pereira along with the band members performed live and set the ambiance with light-hearted music and drowned the crowd with their melodious voices.

INNOVATION:           

Exploring Greece was an extraordinary experience that provided one and all with an insight on food, culture and heritage. They say in order to explore a city, tasting the best cuisines of that place is mandatory. Chef, Shivraj of KIPOS took guests on short trip to Greece with his delicious delicacies along with Wine and Beer mixtures.

FASHION:

Yes! It’s you, your style, your attitude to get the required fashion to the event. So put on your tie and slip on your clothes and dress to impress. Make sure you step out in panache and whether going desi or glamorous, pep up your look and add to the merriment.