Celebrity stylist, fashion designer,
image consultant and versatile entrepreneur in the fashion business, Umair
Zafar believes that fashion trends and designs should translate at an
affordable price. His vision is to make stylish garments comfortable and
affordable. The designer is known for consulting with various brand building
projects and customized outfits. He has also signed a Hollywood film project.
Close on the heels follows the news that he has been appointed as Creative Head for an upcoming fashion
house.
Urban Xchange
Fashions and Apparels Pvt Ltd – a Mumbai-based company set to launch multi-brand
lifestyle and fashion stores in Tier 2 and Tier 3 cities in India - has
appointed Mumbai-based fashion designer Umair Zafar as its Creative Head. Umair
Zafar will design a premium range of ethnic collection for men and women which
will be sold under the Urban Fashion umbrella of multi-brand stores in India.
Umair Zafar says, “I am really
privileged to be associated with the multi-city, pan-India company Urban
Xchange and will be part of its launch strategy all over India. Urban
Xchange plans to bring different fabrics with designs, embroideries,
embellishments and printing and manufacturing techniques under one roof to plan
a seasonal collection of garments both for men and women and suitable for the
exquisite taste and preferences of the classes, yet make it affordable for the
masses. The brand will target consumers in smaller towns and cities who would
like to purchase branded clothing at reasonable prices. Urban Xchange - the
parent company will launch its first in-house brand in the name of Urban Fashion along with its first
store very soon.”
Umair asserts, “my endeavor will always
be to promote Indian culture and heritage. There will be some unique,
trend-setting fashion trends which have never been experimented with. The
vision of our company is to get India on the world map as far as fashion is
concerned without compromising on our rich cultural heritage and quality of the
fabrics we use.”
About Urban Xchange:
Urban Xchange
Fashions and Apparels Pvt Ltd is a Mumbai-based company, which aims to target the fashion
and lifestyle segment in India, as well as provide alternatives for Indians
abroad. India has a very broad spectrum and range of textiles and well as
embroideries and various hand printing techniques, besides a huge craftsman
base.
Urban Xchange plans to bring different
fabrics with designs, embroideries, embellishments and printing and
manufacturing techniques under one roof to plan a seasonal collection suitable
for the exquisite taste and preferences of the classes and yet make it
affordable for the masses in smaller towns and cities who would like to
purchase branded clothing at reasonable prices.
Urban Xchange - the parent company will
launch its first in-house brand in the name of Urban Fashion.
Urban Xchange in the next one year is
poised to be India’s fastest growing branded apparel company and a premium
lifestyle and fashion player in the retail sector in B and C type cities in
India. It is gearing up to introduce premier Indian branded designer wear
labels, enabling Indian consumers in smaller cities and towns to buy
prestigious fashion wear and designer wear and accessories right next
door - in their own home town or city.
The company’s brand portfolio will
include product lines that range from the very affordable and mass-market for
the discerning Indian buyer to the top-of-the-line, extravagant and luxurious,
high-end fashion and style for the well-heeled and cater to every age group,
from children and youth to men and women.
