Sigma Rock & designer Umair Zafar collaborate to promote Lucknowi Chikankari & Embroidery

Lucknow, 2^nd March 2014.  We all celebrate our annual events and functions with a lot of aplomb, but when we do it with for a social cause; it makes a great difference to those benefited. Sigma Rock Infra Ventures Pvt Ltd - a Lucknow-based real estate company believes and stands for integrity and ethics and this was amply evident in their effort to support and promote the small craftsmen and karigars of Lucknow. Sigma Rock presented celebrity designer and stylist Umair Zafar's Chikankari Summer Collection 2014 on 1^st March at a glittering ceremony at the M B Club in Lucknow to promote the craft and enhance and encourage the craftsmen and karigar community which has suffered greatly due to neglect and lack of promotion. Bollywood diva Rituparna Sen walked the ramp  for Umair Zafar and also distributed prizes and awards to achievers of Sigma Rock.

Lucknow based designer Arshi Jamal also show-cased his ethnic collection as the guest list included young and energetic minister Naved Siddiqui,  Major General Suresh Gupta, Dr Vikram Ahuja, Lens man Subodh Bajpai, Shashank Agarwal, former Indian women’s cricket team captain Nighat Khan, Asst Director - Ministry of Communication Ravi Pratap Singh,  Urban Fashion Franchise Head Shoaib Zafar and many others.

Gorgeous Rituparna Sen Gupta, the show stopper for Umair Zafar enthralled the audience with her beautiful moves. Ace choreographer Shie Lobo made the night more appealing with his synchronized choreography. Rupa Khurana and Rajesh Tandon anchored the gala event.

According to, Asrar Ahmad Khan, Director Sigma Rock, “We being housing providers relate directly to fashion and lifestyle. This event hence is one more form to connect people with fashion and lifestyle.  This is yet another feather in our cap. The aim for Fit and Fashion 2014 is to create awareness about fitness and fashion among Lucknowites.”

Designer Umair Zafar who hails from Lucknow and is known for his patronage for the culture and crafts of the city of Nawabs speaking to news agency Newz66.com in Lucknow said, "This show is for the craftsmen of Lucknow who have long been neglected by other designers and big brands alike. I thank Sigma Rock for supporting us in this noble cause. We are showcasing 35 national and international models to display the designs. I have used the blend of Lucknow’s ancient art -  the chikan with popular modern fabrics. It’s now possible to carry chikan in all seasons. It is not vintage any more. These fusions will give chikan a high fashion and party angle given the fact that over 20 varieties of fabric have been used.”

The magic moments were captured by the lenses of Subodh Bajpayee.  Patrons supporting the event included Urban Fashion, Diet Mantra, Magic Holidays, Golden Blossom Imperial Resorts, Signature Premium, Flashcabs, PR advisory Kaivalya Communication, Meem Productions and many more.

India's first Bollywood 4D film featuring actress Arshi Khan to be made at a modest budget of Rs 120 cr

Afghanistan-born, Bhopal-educated model and actress Arshi Khan will be seen in India's first mainline Bollywood 4D historical action film tentatively titled "The Last Emperor".

The film "The Last Emperor" has a budget of Rs 120 crore for its making and will be shot pre-dominantly in Maharashtra, but will also have schedules in Andhra Pradesh and other parts of South India. The film will go on floors in mid-March and will take approximately 6 to 8 months to complete, say sources.

The film is produced by a Pune-based production house Ganesh Saraswati Films and will be directed by a well-known director from the south V Ganesh Kumar. Ganesh Saraswati Films is a tie-up between V Ganesh Kumar and Anand Saraswati Films of Pune owned partly by an NCP politician from the city. 

The film also has a mention of the Nizam of Hyderabad and a huge set is being planned on the outskirts of Hyderabad to replicate and old 17th century fort. 

FOR HOT IMAGES OF ACTRESS ARSHI KHAN CLICK HERE

The well-endowed and voluptuous Arshi Khan who has now made Mumbai her home says, "It's a pleasure to be part of this project. The film covers a historical era and will portray the historical chronology of events in the late 16 and early 17th century in Maharashtra and south India. Maharashtra was ruled by the Mughals till the early 17th century after which the Marathas were the predominant power in the region. The film will portray the rule of the Nizamshahi of Ahmadnagar, Adilshah of Bijapur and the Qutubshah of Golkonda as well as the emergence of the Maratha kingdom in the mid 17th century as seen by British soldier. It also covers the death of the last Mughal Emperor Aurangzeb in 1707 after an exhausting 27 years of futile war against the emerging Maratha power."

Arshi Khan was born in Afghanistan but came in India when she was just 4years old as her parents migrated back in India to Bhopal, she finished her school and college in Bhopal itself, and was attracted towards theater since her early childhood.  Acting brought her to Mumbai where she bagged many assignments in a short span of six months. She was introduced to the famous stage personality Janab Ehsaan Chishti, a famous director in theater in Bhopal. Says Arshi,  "Ehsaan ji thought that I have a attractive face and figure and if I try I can possibly make it as an actor."  He used to instigate me, and it was at Ehsaan ji’s provocation that I started acting in various dramas in Bhopal city.  I started get offers for modeling, and that’s how got assignments for modeling for “Madame”, “Diesel Genes”, “Pepe Jeans”, “Agarwal  Jewelers” and many more." She simultaneously got a break in a Tamil Film “Malli Mishtu” where she played the lead role opposite Tamil Star Naresh.

What is a 4D Film? 4D films combine a 3D film with additional physical effects that occur in a specially designed and constructed theater in synchronization with the film. 4D films are not actually four-dimensional in the geometric sense of the word. Because physical effects can be expensive to install, 4D films are most often presented in custom-built specialty theaters at special venues such as theme parks and amusement parks or malls. However, some movie theaters have the ability to present 4D versions of wide-release 3D films. The films Journey to the Center of the Earth (2008), and Avatar (2009) are among the films that have received a 4D treatment in certain theaters. Effects simulated in a 4D film may include rain, wind, strobe lights, and vibration. Seats in 4D venues may vibrate or move a few inches during the presentations. Other common chair effects include air jets, water sprays, and leg and back ticklers. Hall effects may include smoke, rain, lightning, air bubbles, and special smells or aromas.